Stakeholders role over Indian cultural invasion
Dr. Muhammad Khan


The commonly understood definition of the cultural invasion is an organised and deliberated methodology of the adversarial state or interest groups to “destroy the internal strength and morals of a state. It differentiates from the military invasion, which aims at physically conquering and defeating the opponent through direct aggression for the attainment of military objectives. In the cultural invasion, the brainwashing of the people is done in such a systemic way that they would become followers of the invader. The tactic is not new, rather centuries old, however took a new start towards beginning of 20th century.

The era of globalisation has given a new impetus to the cultural invasion and other methods of impairing the thought process of the people of the adversarial state. Since, it is considered that, direct military attack may inflames the anger, hatred, and revolution of the people, so it is thought better to invade people’s brain through instilling the culture which fulfils the aims of the enemy and which the people would not realise its evil and harmful effects. The so-called secular ideologies and soft approach of international relations is adopted to effect this conversion.
In the beginning of 21st century, Sonia Gandhi, the President of Indian Congress Party, envisaged that, India needs not use the military force against Pakistan, as the Pakistani people, youth in particular are greatly influenced by the India culture. She indeed, ruled out any possibility, where India would really need to fight a physical war against Pakistan through its military. The prediction of Ms Gandhi came at a time once BJP was holding the Delhi Fort. Thereafter, Congress party ruled the country for two consecutive terms. Indeed, the changed international environment, where the liberal approach and globalisation are used as tools in the domestic as well as the foreign policy of a country, India very skillfully benefitted from this and its immediate and desired target was the State of Pakistan, whom, the Indian leaders never accepted to be reality.
Two pronounced strategies, India is using against the State and society of Pakistan is firstly; the liberal intervention through media, and secondly; its spying network (RAW) has made lot of inroads in the neighboring states especially Pakistan, to promote the violence and terrorism in various pretexts by exploiting the grievance of local populace against the state and system. Through media and soft approach, it is widely projected that Indian society and cultural has more recognition, freedom of speech, liberty of actions and worldwide recognition, hence there are no restrictions and boundaries of this diverse culture. Through its wider propagation, Indian dramas, plays, films and social activities are presented in such a way that the viewers find a lot of attraction for these, hence give credence to all these.
At the level of State, India is making lot of investment in term of finances on this project of cultural invasion, which gives it two fundamental achievements; global acceptance as a secular and liberal state and regionally an acceptable society free of violence and restrictions with promising economy. Indian media; both state run media as well as the private media houses are taking this project of cultural invasion as a major national campaign. With the help of state institutions, they have purchased space in many Pakistani private media channels to project and broadcast the Indian cultural aspects in such a way that people hate their own culture and love the Indian culture; a metal impairment.
The private media houses of Pakistan find this offer with huge financial gains as a blessing in disguise. These media houses of Pakistan, broadcast the Indian programme, Indian cultural aspects more frequently, thus influencing the minds of those, who view them. Most of the private media houses run these Indian programmes for the financial gains. However, there are quite a few but more powerful media houses, who do it to perpetuate the India strategy, with the same narrative, the Indian media has. Rather they largely cooperate and try to influence the masses of Pakistan that we are the same people, having common origin, same culture, same ethics and values. These narratives even mislead the people that, the partition was wrong and we have to be one ultimately.
The Indian cultural invasion in Pakistan through media is not in isolation, but the Indian spying network plays a vital role on the ontological aspects of this invasion. Indeed, both the Indian Media and RAW work hands in gloves for the attainment of their strategic objective. Pakistani media houses and some pseudo scholars are being used as a facilitators. Over the years, the Indian spying network has promoted extremism and terrorism in Pakistani society through the exploitation of vulnerabilities and susceptible people.
On the one hand, this spying network provides lot of finances, weapons, training and allied facilities to militants through the neighbouring states of Pakistan, whereas on the other hand, the impacts of this militancy and terrorism creates a negative impression about the state, culture and society of Pakistan among the masses, especially those affected. Unfortunately, the religion (ideology) and the nationalism, which were the binding factors of Pakistani nation, have eroded owing to promotion of terrorism by so-called religious elements like TTP and sub-nationalist tendencies, particularly in Balochistan Province. There is phenomenon of cause and effect; the RAW created a cause through militancy and unrest in Pakistan and Indian media in collaboration with some Pakistani media houses created effect, the wider acceptability for the Indian culture.
Should the Pakistani society lament over this Indian strategy or take counter measures to undo this Indian strategy? There is a need to mobilise the Pakistani society against the sinister India designs of cultural invasion in Pakistani society. The state, civil society, the academia and Pakistani media have key roles in this regard. Whereas the state needs to identify and pacify the fault lines in the society, which are being exploited by RAW and India media, the academia and intellectual class provide the mental motivation to the people through logics and arguments. The civil society and Pakistani media should create and awareness campaign to disassociate the people from falling into this evil trap of dissonance. In summary, the Pakistani nation would have to act in unison against the Indian strategies of razing the traditional values, culture, norms and over and above the ideology and nationalism of Pakistani nation.